CHANGE · THE · TIE
Shoot Extension · Case Study
00The premise

A national snack brand ran a traditional shoot with their production partner — real talent, real sets, considered lighting. It delivered 24 finished shots. Staying inside that exact set, light and brand world, we extended it into a library of 131 — without a reshoot, a rebooked crew, or a single extra day on location.

Production delivered 24 shots.
We added 400% more.

24
Shot on set
+107
Extended
=
131
Total library
400% more assets · 9 scenes extended · 4 new worlds · 0 extra shoot days
01The Snapshot

What was shot, and what we built.

Shot on set 24 the original shoot, delivered by their production partner
Extended 107 built from the shoot — same set, same light, same world
02SKU Swap

Shot once. Every flavor.

Nine scenes shot once → three flavor swaps apiece27 finished shots, none of which touched a camera.
Original Shot on set — select a scene
03More Coverage

One setup, reopened.

Three scenes worth reopening → 29 new angles — eleven from one, nine each from two more.
Original Shot on set — select a scene
04New Worlds

Their aesthetic, places the shoot never went.

32 lifestyle frames across four new worlds, plus a 19-piece studio system51 net-new assets in the same look.
Extended Lifestyle · by world
Extended
Extended Studio system · by flavor
Extended
05Motion

Stills weren't the ceiling either.

The color-blocked studio system, set in motion — four flavors, fifteen seconds each. No set was built. Tap any clip for sound.

BBQ
Sea Salt
Sour Cream & Onion
Sweet Heat
06The Library

Everything we built.

The full extension, grouped the way it was made. The original delivery isn't shown here — this is purely what the shoot seeded. Click any frame to open it full size.

107 net-new assets · 9 scenes extended · 4 new worlds · one studio system · 0 reshoots